❌ Spent a year boosting posts thinking that was the only way to run ads
❌ Couldn't make sense of the range of targeting and ad options
❌ Found very little practical help let alone guidance on exactly what I should be doing
❌ Was close to giving up on Facebook Ads as a viable advertising platform
❌ I wasted thousands trying to test things without knowing how to get things working
❌ I struggled to repeat my successes as I failed to develop a strategy, relying on chance
❌ I always felt Facebook was against me; just when things got working the rug was pulled from beneath me
❌ I felt inferior looking at other people's results, wondering what their secrets were...
✅ Then... found a formula that worked back in 2014, that's continued to pay dividends today.
Yep, 5 years later, EVEN in 2019...