"To unleash our full potential, the Universe sometimes puts
us in a worse position, to build stronger foundations
in us for what's ahead." - Depesh Mandalia, 2019
I don't know who you are or what journey you're on, but let me tell you why this mission to help others is so important to me.
In 2009, after nearly 5 years at the same company, helping them turn 7-figures into 8-figure revenue online, I lost my job. Redundancy. A few months earlier a global financial crisis hit the hotel business I worked at and now, half the businesses were told they were no longer needed.
You might think with nearly 5 years experience of landing page optimisation, analytics, SEO, email marketing, TV advertising, Direct Mail, Paid Search and being a former developer, jobs would be in abundance right?
WRONG. Because for every job I applied for, and I applied for over 100 in just a few weeks, there were 100 candidates or more vying for one position. Who was I to even be getting an interview! If they wouldn't even look at my CV I had no chance. Weeks of job searching turned in months.
This all happened 1 month before my second child was born. I felt embarrassed and humiliated that I'd let my family down. I couldn't pay the bills, the mortgage and selfishly, fell into depression (not that I knew it at the time). I woke up most mornings very late, lounged around and zombied my way through the day. No use to my wife and newborn. Queuing up to collect government payouts - do you know how humiliating that felt? Queuing up behind drunks and vagrants. I felt like one of them.
Then something changed. My wife turned my life around, made me realise what I was capable of and snapped me back to reality (despite juggling a house, a zombie husband, a 2 year old and new born). I remembered I started learning Affiliate Marketing - and I got that zest back to learn and apply - I could create my own income online! That was it!!! And 2 years later, between 2011-12 we created 7-figures through Affiliate Marketing - BOOM! Life was going to be amazing! Until I blew it with bad business decisions. I was an immature entrepreneur and had no choice but to get a J.O.B. and almost slipped back into career and corporate life until...